Mind & Body Ltd's managing director Jim Burdett says "I lead an organisation composed entirely of mad people, seriously mad people - labelled as schizophrenic, borderline personality disorder, bipolar, depressed, whatever - and it works."

"We tell people, when they apply for a job, they'll be coming out of the closet. Plus they'll be presenting to clinicians about the services we provide - standing there as a mad person telling some of their story."

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